The Better Way for Kids To Get Better

The new advertising campaign to announce the opening of the new Mattel Children’s Hospital UCLA began last month and features a slight variation of our tagline – The Better Way To Get Better. We feel this line and its variation for Mattel (The Better Way for Kids To Get Better) serves as a reminder to the community that the true focus of our team of extraordinary doctors, nurses, staff and volunteers remains on our patients.

Listen for radio commercials read by actress Jamie Lee Curtis, who graciously donated her talents to promote our children’s hospital, and look for advertising on local buses, print ads in parenting magazines and online advertising strategically placed to deliver our message to targeted viewers.

To view samples, go to www.uclahealth.org/mattel-campaign