What has it been like working in the new Ronald Reagan UCLA Medical Center?

Marianne Bautista, RN I really like the new hospital primarily because the patients have a lot more space and privacy. That helps with patient care, giving them peace of mind and restfulness.

Arnan Lopez, Central Services Sterile Technician It's great. The way everything works is beautiful. It's our new home and we love it so far. Everything is better than before.

Elaine Vander Beugle, Volunteer It's been wonderful! It's a great place. The air is good, the light is good. It's comfortable and roomy. Things are laid out in a very convenient way for patients and staff.

Sheldon Schwartz, Patient Services Representative I love the beauty and ambiance of the new hospital. It seems the attitude of the employees has been changing. They seem to have more pride in the facility they are in and that seems to be exemplified in how they are talking to the guests and patients.

The Better Way to Get Better

Beginning this month, you will start to see and hear a new advertising campaign that announces the opening of the new Ronald Reagan UCLA Medical Center. While the initial print, radio and out-of-home advertising message will focus on the launch of our new facility, they will actually be the first elements of a broader campaign meant to highlight the UCLA Health System as a whole.

The advertising will feature a new tagline: The Better Way to Get Better. While the line works perfectly for the launch of the new building we believe it's bigger than that. This line embodies all that UCLA Health System currently represents and it provides the platform for all that we hope to achieve in the future. It also serves as a reminder to the community that the true focus of our team of extraordinary doctors, nurses, staff and volunteers remains on our patients.

Expect to see outdoor advertising—bus wraps, bus shelters, billboards and kiosks—that prominently feature the new tagline, throughout west Los Angeles. Radio commercials will be heard on a broad mix of stations and formats. Prints ads will be seen in the Los Angeles Times and a broad array of magazines, including Time, Newsweek, Business Week, Fortune and U.S.News & World Report. And online advertising will be strategically placed on sites that will deliver our message to targeted viewers.

In the months to follow, the advertising plan will move beyond announcing the new hospital. The communication effort will use advertising with a similar look and feel to promote specific product lines, and reinforce the overall UCLA Health System brand message.

We are entering a new era—a time when it is particularly important that the public truly understand our brand and our vision.

Welcome to the new UCLA Health System.

View samples of the advertising campaign.