Hello, my name is . . . .

One of the best-known and most highly respected organizations in medicine is about to make a name for itself . . . again.

This month, we are unveiling a new logo and graphic-identity system for the UCLA healthcare enterprise. This new standardized identity system will build on our reputation as one of healthcare's most forward-thinking providers. The new look marks an exciting milestone for all of us. The typeface and color ("UCLA blue") are now consistent with the campus UCLA logo, visually connecting the outstanding reputation of both the university and medical enterprise.

In addition to this new logo system, we are changing our system-wide name to reflect the collaborative spirit of our enterprise. UCLA Healthcare will now be called UCLA Health System, a name that we feel is synonymous with medical excellence.

You'll begin to see our new look on our printed materials and on our new website www.uclahealth.org. In upcoming newsletters, we will keep you updated on our new look, our new graphics and how all our employees play a key role.